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Privacy Notice

WHAT TYPES OF PERSONAL INFORMATION DO WE GATHER?
We collect information about you when you register to use our Services, connect your social media account, use our Services, or communicate with us. You can choose not to provide certain information or opt out of some automated collection of your information, but then you may not be able to take advantage of certain features or Services. By using our Services, you grant us permission to process your personal information in accordance with the provisions of this Privacy Statement.

Personal Information. When you sign up for a particular Service that requires registration or an account (collectively, any type of account you may create through Under Armour or MapMyFitness is referred to in the Terms and this Privacy Statement as “Account”), we ask you to submit certain personal information. Personal information is any information that identifies you personally, either alone or in combination with other information available to us. Personal information may include, but is not limited to:

•Your name, username, email address, date of birth, gender, and/or Account password;
•The phone number assigned to your mobile device, along with other pertinent information concerning your device, including the name of your wireless carrier/provider and any device identifier;
•Certain information concerning your health and physical characteristics;
•Any other personally identifiable information you share through the Services.

You may use Under Armour Shopping without registering an account. If you choose to check-out as a guest, we will collect limited personal information from you in order to fulfill your order, but once your order is completed, we will not retain your personal information except as may be reasonably necessary to document our business activities or as needed for required disclosures.

Social Media Connection. You may choose to enable or log in to the Services via various social media or social networking services such as Facebook or Twitter (“Social Networking Services”). By integrating these Social Networking Services into our Services, we can offer you a richer and more personalized experience with our products and services. When you connect your Account to a social media account, we collect certain personal information that you have provided to that Social Networking Service. For example, when you log in with your Facebook credentials, we may collect personal information from your Facebook profile, such as your email address, profile picture, and friend list.

Payment Method Information. For certain Services, we request that you furnish certain financial information, including but not limited to, credit card or other payment account information.

Location Information. Some Under Armour Connected Fitness Services use location-based components. To provide these features, we or our partners and licensees may collect, use, and share precise location information, including the real-time geographic location of your mobile device. For some third-party partners, such as Google, this location information may be shared automatically. For others, such as Facebook, location information will only be shared with your explicit permission or if you choose to share it via the device. Location information includes, but is not limited to, any information we derive in order to identify your geographic position. This information may be collected from your wireless carrier, certain third party service providers, or directly from the mobile device with which you use or access our Services. The collection and tracking of your location information may occur even when our Services, including any mobile application, are not actively open and running. Your location information, however, is only displayed and shared in accordance with your established privacy settings.

We may combine the personal information and/or the location information that you provide via your Account with information from other Services or third parties in order to enhance your experience and/or to improve the overall quality of the Services. For certain Services, we may give you an opportunity to opt out of the combination of such information.

Other Information You Provide. When you employ our Services, we may receive certain non-personally identifiable information about your use of the Services. Such information, which may be collected passively using various technologies or via submission of data by devices you may have configured to work with the Services, cannot presently be used to specifically identify you. We may store such information ourselves, or it may be included in databases owned and maintained by our respective affiliates, agents, and/or service providers. We may use such information and pool it with other information to track, for example, the total number of visitors to the Services, the number of visitors to each page of the Services, and the domain names of our visitors’ Internet service providers. No personal information is available or used in this process.

Information From Other Sources. If you have created an Account with us, we may obtain certain demographic information about you from reputable third party sources to help us improve our communication with you and improve our business overall.

Aggregated Information. To better serve you and improve the Services, we may conduct research on demographics, interests, and behavior based on personal information and other information provided via the Services. This research may be compiled and analyzed on an aggregate basis, and we may share this aggregated information with our affiliates, agents, and business partners. This aggregate information does not identify you personally. We may also disclose aggregated information in order to describe our services to current and prospective business partners and to other third parties for other lawful purposes.

Cookies, Automatic Data Collection, and Related Technologies. When you access or use the Services, we and third parties that provide certain functionality on our Services, such as Facebook, Twitter, and ad networks, may engage, receive, collect, and store certain types of information through automatic data collection tools including cookies, pixel tags, Web beacons, embedded Web links, and other commonly used information gathering tools (“Automatic Data Collection Tools”). These Automatic Data Collection Tools collect certain information including, but not limited to, information such as your web requests, Internet Protocol address, browser type, browser language, the date and time of your request, referring/exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, cookies that may uniquely identify your browser, and elements employed in the Mobile Applications.

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